Internships are an important part of your experience as you start out in your future career field. Not only are they great resume builders, but they also help ensure that you’ve found the correct area of expertise to pursue that will bring you enjoyment. As much as you want to make a good impression as […]
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What is Operations Management?
Operations Management is a field hidden in plain sight, integral to many organizations but often misunderstood due to its multifaceted nature. Best described as belonging to the general business sector, it focuses on managing a range of components that make up a company’s everyday activities and creating a long term plan that will ensure the […]
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The Basics of Product-Led Growth
A product-led approach is becoming an increasingly popular route for creators and developers. Not only do these companies tend to be more successful in the market, but (perhaps relatedly) the products that come out of this process often have unique attributes that set them apart from competitors and make their user experience better. What is […]
Even as Product Marketing becomes a standard part of sales and marketing teams, there remains a lot of confusion about the road to becoming a Product Marketer. While there are common skills for Product Marketing that recruiters tend to look for when hiring a PMM, there are other important factors to consider when trying to […]
When conceptualizing and creating a product, intuitive design is a primary concern for many designers looking to optimize ease of use. While the concept is not new, it’s become increasingly important for product creators to keep in mind as the market becomes saturated with a range of offerings in the same spaces. With the average […]
Setting your product up for success is the goal of any company, big or small. But as smaller and newer companies first get started in their category, it’s even more important to get a good start that helps your target audience catch onto the joys of your offering as quickly as possible. Product-market fit is […]
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Working as a UI Professional
Each time we engage with a digital screen, we’re also responding to the work of user interface designers. Every page and section is carefully designed to make your experience as smooth and intuitive as possible. A UI professional is responsible for representing a brand online in a way that is aligns with the brand’s purpose. […]
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What is a Market Research Analyst?
Market Research Analysts are the unsung heroes of the Product Design and Marketing process. An essential member of any team that creates a product or service, they act both strategically and tactically to guide various teams in their specific efforts. From the very beginning of a product to its launch and subsequent marketing campaigns, data […]
The role of a Product Manager is a versatile one. The closest we can get to a definition is: a Product Manager identifies market problems worth solving and then leads the group that will solve those problems. On any given day, a Product Manager has to meet with different groups of people (legal, finance, engineers, […]
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What is Experiential Marketing?
Marketing is a core part of any business model and product strategy, consisting of many subsections that focus on different parts of brand creation and distribution. Experiential Marketing is a growing example of a specialized marketing field. Also called ‘Event Marketing’ or ‘Engagement Marketing,’ its main goal is to create memorable moments between a brand […]
