Product Marketing encompasses how a product reaches its audience, from development to long after its launch. But what exactly are a Product Marketer‘s responsibilities? The role a Product Marketer has varies from day-to-day. While providing dynamic direction to a product’s marketing efforts, they collaborate with various teams such as research, sales, and media to provide […]
Author: Anurita Majumdar
Everything around us is designed. Therefore, Product Designers span across multiple industries, categories, job titles and career paths. Design has become the core focus for many companies and designers have become indispensable to any decision-making at the product level. Needless to say, shoes this big can’t be easy to fill. A Product designer is expected […]
Though a relatively new role, Product Marketers have never been more popular. Hundreds of new brands enter the market every year to launch products or services that create new value for consumers. Only a few make it. In today’s competitive market, it is fair to say that a Product Marketing Manager makes or breaks a […]
Product Management is a versatile role that sits at the intersection of many functions. At its core, a Product Manager’s job is to build the product, take it to market, and follow it through to success. It takes a wide set of hard skills and soft skills to master the art of Product Management. Hard […]
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What is Product Design?
Most people believe Product Design is mainly about aesthetics—what a product looks or feels like. However, this isn’t all that the field is. At its heart, Product Design is about solving problems. It is the process of identifying and defining a problem to develop a solution that effectively solves the problem for the user. Aesthetics […]
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What is a Product Marketer?
For any organization to achieve consistent growth, all of its departments must function optimally – aligned to a common larger goal. Most of these roles are quite well-defined. The engineers build the product, the finance team keeps the books in order, the sales department brings in business and the support team ensures that customers are […]
