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Design

Working as a UI Professional

Each time we engage with a digital screen, we’re also responding to the work of user interface designers. Every page and section is carefully designed to make your experience as smooth and intuitive as possible. A UI professional is responsible for representing a brand online in a way that is aligns with the brand’s purpose. […]

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Product Management

Being a Product Manager: Roles and Responsibilities

The role of a Product Manager is a versatile one. The closest we can get to a definition is: a Product Manager identifies market problems worth solving and then leads the group that will solve those problems. On any given day, a Product Manager has to meet with different groups of people (legal, finance, engineers, […]

Categories
Design

5 Product Design Roles

Product Design encompasses the entire process of creating a product or service. From identifying the market need for it to actualizing and refining it, Product Designers lead those efforts.  With such a wide range of duties, Product Design requires an entire team consisting of various roles, each with a different specific contribution to the finished […]

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Marketing

Being a Product Marketer: Roles and Responsibilities

Product Marketing encompasses how a product reaches its audience, from development to long after its launch. But what exactly are a Product Marketer‘s responsibilities? The role a Product Marketer has varies from day-to-day. While providing dynamic direction to a product’s marketing efforts, they collaborate with various teams such as research, sales, and media to provide […]

Categories
Design

Top Skills for Product Designers to Succeed

Everything around us is designed. Therefore, Product Designers span across multiple industries, categories, job titles and career paths. Design has become the core focus for many companies and designers have become indispensable to any decision-making at the product level. Needless to say, shoes this big can’t be easy to fill. A Product designer is expected […]

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Marketing

Four Questions to Expect at Every Product Marketing Interview

Though a relatively new role, Product Marketers have never been more popular. Hundreds of new brands enter the market every year to launch products or services that create new value for consumers. Only a few make it. In today’s competitive market, it is fair to say that a Product Marketing Manager makes or breaks a […]

Categories
Product Management

Top Skills for Product Managers to Succeed

Product Management is a versatile role that sits at the intersection of many functions. At its core, a Product Manager’s job is to build the product, take it to market, and follow it through to success. It takes a wide set of hard skills and soft skills to master the art of Product Management. Hard […]

Categories
Design

What is Product Design?

Most people believe Product Design is mainly about aesthetics—what a product looks or feels like. However, this isn’t all that the field is. At its heart, Product Design is about solving problems. It is the process of identifying and defining a problem to develop a solution that effectively solves the problem for the user. Aesthetics […]

Categories
Marketing

What is a Product Marketer?

For any organization to achieve consistent growth, all of its departments must function optimally – aligned to a common larger goal. Most of these roles are quite well-defined. The engineers build the product, the finance team keeps the books in order, the sales department brings in business and the support team ensures that customers are […]