Categories
Design

Working as a UI Professional

Each time we engage with a digital screen, we’re also responding to the work of user interface designers. Every page and section is carefully designed to make your experience as smooth and intuitive as possible. A UI professional is responsible for representing a brand online in a way that is aligns with the brand’s purpose. […]

Categories
Product Management

What is a Market Research Analyst?

Market Research Analysts are the unsung heroes of the Product Design and Marketing process. An essential member of any team that creates a product or service, they act both strategically and tactically to guide various teams in their specific efforts.  From the very beginning of a product to its launch and subsequent marketing campaigns, data […]

Categories
Product Management

Being a Product Manager: Roles and Responsibilities

The role of a Product Manager is a versatile one. The closest we can get to a definition is: a Product Manager identifies market problems worth solving and then leads the group that will solve those problems. On any given day, a Product Manager has to meet with different groups of people (legal, finance, engineers, […]

Categories
Marketing

What is Experiential Marketing?

Marketing is a core part of any business model and product strategy, consisting of many subsections that focus on different parts of brand creation and distribution. Experiential Marketing is a growing example of a specialized marketing field. Also called ‘Event Marketing’ or ‘Engagement Marketing,’ its main goal is to create memorable moments between a brand […]

Categories
Design

The Top 5 Product Design Podcasts to Check Out in 2021

In a field as fast paced as Product Design, keeping up with the latest developments is part of the job description. While blogs, social media groups, and YouTube channels are great ways to stay in touch with what other leaders are sharing from their knowledge and experience, Product Design podcasts have become a favorite mode […]

Categories
Design

5 Product Design Roles

Product Design encompasses the entire process of creating a product or service. From identifying the market need for it to actualizing and refining it, Product Designers lead those efforts.  With such a wide range of duties, Product Design requires an entire team consisting of various roles, each with a different specific contribution to the finished […]

Categories
Marketing

Being a Product Marketer: Roles and Responsibilities

Product Marketing encompasses how a product reaches its audience, from development to long after its launch. But what exactly are a Product Marketer‘s responsibilities? The role a Product Marketer has varies from day-to-day. While providing dynamic direction to a product’s marketing efforts, they collaborate with various teams such as research, sales, and media to provide […]

Categories
Design

Top Skills for Product Designers to Succeed

Everything around us is designed. Therefore, Product Designers span across multiple industries, categories, job titles and career paths. Design has become the core focus for many companies and designers have become indispensable to any decision-making at the product level. Needless to say, shoes this big can’t be easy to fill. A Product designer is expected […]

Categories
Marketing

Four Questions to Expect at Every Product Marketing Interview

Though a relatively new role, Product Marketers have never been more popular. Hundreds of new brands enter the market every year to launch products or services that create new value for consumers. Only a few make it. In today’s competitive market, it is fair to say that a Product Marketing Manager makes or breaks a […]

Categories
Product Management

Top Skills for Product Managers to Succeed

Product Management is a versatile role that sits at the intersection of many functions. At its core, a Product Manager’s job is to build the product, take it to market, and follow it through to success. It takes a wide set of hard skills and soft skills to master the art of Product Management. Hard […]