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Marketing

What is the Difference Between Growth and Product Marketing?

As the world of business evolves and expands, product marketing and growth have become two important yet distinct components of a company’s development. Both work together to nurture product growth, but the process and considerations for each differ. Let’s explore what each area does and how they influence each other. What is Growth? Growth roles […]

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Product Management

The Top 5 Product Management Podcasts to Check Out in 2021

Whether you’re an aspiring product manager or an industry pro, it’s always important to keep up with trends and ideas in the field. With a multitude of PM podcasts to choose from, we’ve rounded up the top 7 can’t-miss series to tune into and keep up with the latest and greatest of product management. 1. […]

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Product Management

What is a Product Manager?

Product management has gained recognition as a highly desirable field to move into, especially among recent college graduates. But what exactly does being a product manager entail? The role isn’t confined to one specific area, and much of its charm lies in the flexibility it offers in day-to-day responsibilities. The exact job description varies company […]

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Design

The Difference Between UX and UI

UX and UI are not as identical as their names would suggest, although the two areas are often mistakenly perceived as synonymous terms. Understanding the difference between them is an important first step to finding out which field suits you best. This allows you to go deeper into the skills and knowledge you’ll need for […]

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Marketing

What is Growth Hacking and How Can I Utilize It?

Growth hacking has become a marketing phenomenon in the past few years. Today, it’s a major part of conversations about how companies can grow quickly. Most commonly associated with startups and smaller companies, growth hacking is a marketing style that is resource- and budget-conscious. It is designed to kick brands into a growth spurt that […]

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Product Management

Product Management Leaders to Follow in 2021

Product management is a new and constantly evolving field. Every day, new tools are created, ideas shared, and insights discovered, but it can be nearly impossible to stay up to date with all the latest changes in the field. The best way to stay up-to-date is to find quality experts who are sharing their knowledge. […]

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Professional Development

Why Professional Development is Broken

How Flawed is the Current Professional Development Mechanism? Until a decade ago, professional development was almost entirely dependent on college education. There was a time when institutional education was believed to be the only surefire way for young professionals to develop a successful career. However, the disconnect between traditional education and ‘on-the-job’ skills kept widening […]

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Design

What is Product Design?

Most people believe Product Design is mainly about aesthetics – what a product looks or feels like. However, this isn’t all that the field is. At its heart, Product Design is about solving problems. It is the process of identifying and defining a problem to develop a solution that effectively solves the problem for the […]

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Professional Development

Influencers the Chet Team Follows

The Chet team is always looking for the most influential businesspeople, writers, and leaders to learn from. Here are some of our favorite people to follow for their insights. 1. Tim Ferriss Tim Ferriss is a jack of all trades. An entrepreneur, angel investor, author, and podcast Ferriss seemingly does it all. He focuses on […]

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Professional Development

5 Books That Can Help Entrepreneurs Get Back on Track After the Covid-19 Pandemic

The pandemic lockdowns might have brought peace and rest to some, but for entrepreneurs, it has been quite the opposite. It is impossible to predict how businesses will bounce back after such a disastrous downtime and it is even more difficult to sit back and watch your work crumble. We thought, this might be the perfect […]