Categories
Marketing

What is Experiential Marketing?

Marketing is a core part of any business model and product strategy, consisting of many subsections that focus on different parts of brand creation and distribution. Experiential Marketing is a growing example of a specialized marketing field. Also called ‘Event Marketing’ or ‘Engagement Marketing,’ its main goal is to create memorable moments between a brand […]

Categories
Marketing

Being a Product Marketer: Roles and Responsibilities

Product Marketing encompasses how a product reaches its audience, from development to long after its launch. But what exactly are a Product Marketer‘s responsibilities? The role a Product Marketer has varies from day-to-day. While providing dynamic direction to a product’s marketing efforts, they collaborate with various teams such as research, sales, and media to provide […]

Categories
Marketing

Four Questions to Expect at Every Product Marketing Interview

Though a relatively new role, Product Marketers have never been more popular. Hundreds of new brands enter the market every year to launch products or services that create new value for consumers. Only a few make it. In today’s competitive market, it is fair to say that a Product Marketing Manager makes or breaks a […]

Categories
Marketing

What is Growth Hacking and How Can I Utilize It?

Growth hacking has become a marketing phenomenon in the past few years. Today, it’s a major part of conversations about how companies can grow quickly. Most commonly associated with startups and smaller companies, growth hacking is a marketing style that is resource- and budget-conscious. It is designed to kick brands into a growth spurt that […]

Categories
Marketing

What is the Difference Between Growth and Product Marketing?

As the world of business evolves and expands, product marketing and growth have become two important yet distinct components of a company’s development. Both work together to nurture product growth, but the process and considerations for each differ. Let’s explore what each area does and how they influence each other. What is Growth? Growth roles […]

Categories
Marketing

Top Skills for Product Marketers to Succeed

Marketing is the first interaction between audience and product, defining the brand as the world will come to know it. Product marketers play an integral role in the marketing team’s dynamic. They tap into the areas of product, marketing, and sales, and tie the three together to bring a product to market with a successful […]

Categories
Marketing

What is a Product Marketer?

For any organization to achieve consistent growth, all of its departments must function optimally – aligned to a common larger goal. Most of these roles are quite well-defined. The engineers build the product, the finance team keeps the books in order, the sales department brings in business and the support team ensures that customers are […]