Categories
Product Management

What is a Market Research Analyst?

Market Research Analysts are the unsung heroes of the Product Design and Marketing process. An essential member of any team that creates a product or service, they act both strategically and tactically to guide various teams in their specific efforts.  From the very beginning of a product to its launch and subsequent marketing campaigns, data […]

Categories
Marketing

What is Experiential Marketing?

Marketing is a core part of any business model and product strategy, consisting of many subsections that focus on different parts of brand creation and distribution. Experiential Marketing is a growing example of a specialized marketing field. Also called ‘Event Marketing’ or ‘Engagement Marketing,’ its main goal is to create memorable moments between a brand […]

Categories
Design

The Top 5 Product Design Podcasts to Check Out in 2021

In a field as fast paced as Product Design, keeping up with the latest developments is part of the job description. While blogs, social media groups, and YouTube channels are great ways to stay in touch with what other leaders are sharing from their knowledge and experience, Product Design podcasts have become a favorite mode […]

Categories
Marketing

What is Growth Hacking and How Can I Utilize It?

Growth hacking has become a marketing phenomenon in the past few years. Today, it’s a major part of conversations about how companies can grow quickly. Most commonly associated with startups and smaller companies, growth hacking is a marketing style that is resource- and budget-conscious. It is designed to kick brands into a growth spurt that […]

Categories
Marketing

What is the Difference Between Growth and Product Marketing?

As the world of business evolves and expands, product marketing and growth have become two important yet distinct components of a company’s development. Both work together to nurture product growth, but the process and considerations for each differ. Let’s explore what each area does and how they influence each other. What is Growth? Growth roles […]

Categories
Product Management

The Top 5 Product Management Podcasts to Check Out in 2021

Whether you’re an aspiring product manager or an industry pro, it’s always important to keep up with trends and ideas in the field. With a multitude of PM podcasts to choose from, we’ve rounded up the top 7 can’t-miss series to tune into and keep up with the latest and greatest of product management. 1. […]

Categories
Marketing

Top Skills for Product Marketers to Succeed

Marketing is the first interaction between audience and product, defining the brand as the world will come to know it. Product marketers play an integral role in the marketing team’s dynamic. They tap into the areas of product, marketing, and sales, and tie the three together to bring a product to market with a successful […]

Categories
Product Management

What is a Product Manager?

Product management has gained recognition as a highly desirable field to move into, especially among recent college graduates. But what exactly does being a product manager entail? The role isn’t confined to one specific area, and much of its charm lies in the flexibility it offers in day-to-day responsibilities. The exact job description varies company […]

Categories
Design

The Difference Between UX and UI

UX and UI are not as identical as their names would suggest, although the two areas are often mistakenly perceived as synonymous terms. Understanding the difference between them is an important first step to finding out which field suits you best. This allows you to go deeper into the skills and knowledge you’ll need for […]

Categories
Product Management

Product Management Leaders to Follow in 2021

Product management is a new and constantly evolving field. Every day, new tools are created, ideas shared, and insights discovered, but it can be nearly impossible to stay up to date with all the latest changes in the field. The best way to stay up-to-date is to find quality experts who are sharing their knowledge. […]