Chet Marketing is a core part of any business model and product strategy, consisting of many subsections that focus on different parts of brand creation and distribution. Experiential Marketing is a growing example of a specialized marketing field. Also called ‘Event Marketing’ or ‘Engagement Marketing,’ its main goal is to create memorable moments between a brand […]
In a field as fast paced as Product Design, keeping up with the latest developments is part of the job description. While blogs, social media groups, and YouTube channels are great ways to stay in touch with what other leaders are sharing from their knowledge and experience, Product Design podcasts have become a favorite mode […]
Growth hacking has become a marketing phenomenon in the past few years. Today, it’s a major part of conversations about how companies can grow quickly. Most commonly associated with startups and smaller companies, growth hacking is a marketing style that is resource- and budget-conscious. It is designed to kick brands into a growth spurt that […]
As the world of business evolves and expands, product marketing and growth have become two important yet distinct components of a company’s development. Both work together to nurture product growth, but the process and considerations for each differ. Let’s explore what each area does and how they influence each other. What is Growth? Growth roles […]
Whether you’re an aspiring product manager or an industry pro, it’s always important to keep up with trends and ideas in the field. With a multitude of PM podcasts to choose from, we’ve rounded up the top 7 can’t-miss series to tune into and keep up with the latest and greatest of product management. 1. […]
Marketing is the first interaction between audience and product, defining the brand as the world will come to know it. Product marketers play an integral role in the marketing team’s dynamic. They tap into the areas of product, marketing, and sales, and tie the three together to bring a product to market with a successful […]
Product management has gained recognition as a highly desirable field to move into, especially among recent college graduates. But what exactly does being a product manager entail? The role isn’t confined to one specific area, and much of its charm lies in the flexibility it offers in day-to-day responsibilities. The exact job description varies company […]
UX and UI are not as identical as their names would suggest, although the two areas are often mistakenly perceived as synonymous terms. Understanding the difference between them is an important first step to finding out which field suits you best. This allows you to go deeper into the skills and knowledge you’ll need for […]
Product management is a new and constantly evolving field. Every day, new tools are created, ideas shared, and insights discovered, but it can be nearly impossible to stay up to date with all the latest changes in the field. The best way to stay up-to-date is to find quality experts who are sharing their knowledge. […]
