Marketing is the first interaction between audience and product, defining the brand as the world will come to know it. Product marketers play an integral role in the marketing team’s dynamic. They tap into the areas of product, marketing, and sales, and tie the three together to bring a product to market with a successful […]
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What is a Product Marketer?
For any organization to achieve consistent growth, all of its departments must function optimally – aligned to a common larger goal. Most of these roles are quite well-defined. The engineers build the product, the finance team keeps the books in order, the sales department brings in business and the support team ensures that customers are […]
