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Product

The Basics of Product-Led Growth

A product-led approach is becoming an increasingly popular route for creators and developers. Not only do these companies tend to be more successful in the market, but (perhaps relatedly) the products that come out of this process often have unique attributes that set them apart from competitors and make their user experience better.  What is […]

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Marketing

Landing Your First Product Marketing Role

Even as Product Marketing becomes a standard part of sales and marketing teams, there remains a lot of confusion about the road to becoming a Product Marketer. While there are common skills for Product Marketing that recruiters tend to look for when hiring a PMM, there are other important factors to consider when trying to […]

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Design Product

Intuitive Design: Creating a User-Focused Product

When conceptualizing and creating a product, intuitive design is a primary concern for many designers looking to optimize ease of use. While the concept is not new, it’s become increasingly important for product creators to keep in mind as the market becomes saturated with a range of offerings in the same spaces. With the average […]

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Marketing Product

What is Product-Market Fit? Aligning Your Product With Its Users

Setting your product up for success is the goal of any company, big or small. But as smaller and newer companies first get started in their category, it’s even more important to get a good start that helps your target audience catch onto the joys of your offering as quickly as possible. Product-market fit is […]

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Design

Working as a UI Professional

Each time we engage with a digital screen, we’re also responding to the work of user interface designers. Every page and section is carefully designed to make your experience as smooth and intuitive as possible. A UI professional is responsible for representing a brand online in a way that is aligns with the brand’s purpose. […]

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Product

What is a Market Research Analyst?

Market Research Analysts are the unsung heroes of the Product Design and Marketing process. An essential member of any team that creates a product or service, they act both strategically and tactically to guide various teams in their specific efforts.  From the very beginning of a product to its launch and subsequent marketing campaigns, data […]

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Product

Being a Product Manager: Roles and Responsibilities

The role of a Product Manager is a versatile one. The closest we can get to a definition is: a Product Manager identifies market problems worth solving and then leads the group that will solve those problems. On any given day, a Product Manager has to meet with different groups of people (legal, finance, engineers, […]

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Marketing

What is Experiential Marketing?

Marketing is a core part of any business model and product strategy, consisting of many subsections that focus on different parts of brand creation and distribution. Experiential Marketing is a growing example of a specialized marketing field. Also called ‘Event Marketing’ or ‘Engagement Marketing,’ its main goal is to create memorable moments between a brand […]

Categories
Design

The Top 5 Product Design Podcasts to Check Out in 2021

In a field as fast paced as Product Design, keeping up with the latest developments is part of the job description. While blogs, social media groups, and YouTube channels are great ways to stay in touch with what other leaders are sharing from their knowledge and experience, Product Design podcasts have become a favorite mode […]

Categories
Design

5 Product Design Roles

Product Design encompasses the entire process of creating a product or service. From identifying the market need for it to actualizing and refining it, Product Designers lead those efforts.  With such a wide range of duties, Product Design requires an entire team consisting of various roles, each with a different specific contribution to the finished […]