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Marketing

Being a Product Marketer: Roles and Responsibilities

Product Marketing encompasses how a product reaches its audience, from development to long after its launch. But what exactly are a Product Marketer‘s responsibilities? The role a Product Marketer has varies from day-to-day. While providing dynamic direction to a product’s marketing efforts, they collaborate with various teams such as research, sales, and media to provide […]

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Design

Top Skills for Product Designers to Succeed

Everything around us is designed. Therefore, Product Designers span across multiple industries, categories, job titles and career paths. Design has become the core focus for many companies and designers have become indispensable to any decision-making at the product level. Needless to say, shoes this big can’t be easy to fill. A Product designer is expected […]

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Marketing

Four Questions to Expect at Every Product Marketing Interview

Though a relatively new role, Product Marketers have never been more popular. Hundreds of new brands enter the market every year to launch products or services that create new value for consumers. Only a few make it. In today’s competitive market, it is fair to say that a Product Marketing Manager makes or breaks a […]

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Product

Top Skills for Product Managers to Succeed

Product Management is a versatile role that sits at the intersection of many functions. At its core, a Product Manager’s job is to build the product, take it to market, and follow it through to success. It takes a wide set of hard skills and soft skills to master the art of Product Management. Hard […]

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Marketing

What is Growth Hacking and How Can I Utilize It?

Growth hacking has become a marketing phenomenon in the past few years. Today, it’s a major part of conversations about how companies can grow quickly. Most commonly associated with startups and smaller companies, growth hacking is a marketing style that is resource- and budget-conscious. It is designed to kick brands into a growth spurt that […]

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Marketing

What is the Difference Between Growth and Product Marketing?

As the world of business evolves and expands, product marketing and growth have become two important yet distinct components of a company’s development. Both work together to nurture product growth, but the process and considerations for each differ. Let’s explore what each area does and how they influence each other. What is Growth? Growth roles […]

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Product

The Top 5 Product Management Podcasts to Check Out in 2021

Whether you’re an aspiring product manager or an industry pro, it’s always important to keep up with trends and ideas in the field. With a multitude of PM podcasts to choose from, we’ve rounded up the top 7 can’t-miss series to tune into and keep up with the latest and greatest of product management. 1. […]

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Marketing

Top Skills for Product Marketers to Succeed

Marketing is the first interaction between audience and product, defining the brand as the world will come to know it. Product marketers play an integral role in the marketing team’s dynamic. They tap into the areas of product, marketing, and sales, and tie the three together to bring a product to market with a successful […]

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Product

What is a Product Manager?

Product management has gained recognition as a highly desirable field to move into, especially among recent college graduates. But what exactly does being a product manager entail? The role isn’t confined to one specific area, and much of its charm lies in the flexibility it offers in day-to-day responsibilities. The exact job description varies company […]

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Design

The Difference Between UX and UI

UX and UI are not as identical as their names would suggest, although the two areas are often mistakenly perceived as synonymous terms. Understanding the difference between them is an important first step to finding out which field suits you best. This allows you to go deeper into the skills and knowledge you’ll need for […]